| dc.description.abstract | The Factors That Affect the Purchasing Decision of Premium Makeup Service in Isadora Makeup Service
This research aims to examine the factors that affect the purchasing
decision of premium makeup service package in Isadora Makeup Service. The
population of this research is 253 consumers of Isadora Makeup Service. Samples
are taken using purposive sampling. The purposive sampling criterion in this
research involves consumers who have used the premium makeup service package
in Isadora Makeup Service. A total of 125 respondents are selected as samples,
while questionnaire is used as data collection method.
Research variables include: 1) culture, 2) social class, 3) personal
influence, 4) family, 5) situation, 6) consumer resources, 7) motivation, 8)
knowledge, 9) attitude, 10) personality, and 11) lifestyle. The data analysis tool
for this research is confirmatory factor analysis with the help of Amos 21
program. Research results suggest that seven variables affect the purchasing
decision of premium makeup service package in Isadora Makeup Service. They
are culture, social class, family, situation, knowledge, attitude, and personality. | en_US |
