| dc.contributor.author | Yohanes, Daniel | |
| dc.date.accessioned | 2018-12-05T06:24:15Z | |
| dc.date.available | 2018-12-05T06:24:15Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/1452 | |
| dc.description.abstract | Agro Sentosa Raya need to study the factor that will be affect towards
oyster mushroom buying decision which could be an efective way to compete with
the competitors. Price and promotion are also need to be studied which is related
towards oyster mushroom buying decision. This studyaimed to determine the
effect of price and promotion on Agro Sentosa Raya’s oyster mushroom
purchasing decisions. There are 3 variables, which are: price (X1), promotion
(X2), and buying decision (Y). The sample in this study were all consumers of
Agro Sentosa Raya who had made a purchase, which are 38 people. The data
analysis techniques used in this study is the multiple linear regression. The results
showed that the price (X1) and promotion (X2 had a significant influence on
purchasing decisions. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Price, Product Quality, Purchasing Decision | en_US |
| dc.title | ANALISIS PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN JAMUR TIRAM AGRO SENTOSA RAYA | en_US |
| dc.type | Thesis | en_US |
