| dc.description.abstract | CONSUMER EXPECTATIONS TOWARDS PRODUCT QUALITY, DESIGN, AND PRICE OF EMALINE
The researcher aims to know consumer's expectations to product quality,
design, and price from Emaline. Emaline is a company engaged in the fashion
industry, which offers a wide range of products made of genuine cow leather that
has passed the trivalent chrome test, so that the leather products produced can be
exported, as it is safe for the surrounding environment. Some products from
Emaline are wallets and purses, especially women's wallets, which are available
various colors. However, in this early stage, Emaline is experiencing a problem of
sales that are declining more and more. Emaline tries to solve the problem by
knowing how is the quality of products, designs, and prices offered by Emaline so
far, and Emaline also wants to know what kind of expectations that consumers
have on Emaline. Based on the results of the research, it turns out that the main
problem is the outdated design. Therefore, Emaline decided to design in
accordance with consumer expectations. This design uses information collected
from consumers, competitors, and professional designers. This study uses
qualitative research methods with semistructured interviews as a method of data
collection. Meanwhile, to test the validity and reliability, the authors use the
method of triangulation. The results of this study are the creation of new designs,
and some changes to the price and quality sectors. | en_US |
