Visual Communications Attracting Followers on MSCS School Instagram Account

Abstract

In Indonesia, the development of social media is very fast. This can be seen from the number of active users using social media such as Instagram and other social media. Therefore, this research aims to investigate the visual communication attracting the followers to schoolInstagram account MSCS. This research used Visual Communication, Image Composition, Aesthetics, Visual Literature and Interest theories. The theories were used to assess whether photos uploaded in MSCS Instagram were effective to communicate visual messages. The method used in this research was a descriptive qualitative method. For selecting the samples of the present study, the authors employed a purposive sampling technique. Data collection techniques included interviews, observation and documentation. This study found the desired visual communication was the photos that were capable of showing either students or teachers during the teaching and learning activities. They had to be equipped with clear captions, colour photos and standardised layout/templates. Moreover, the photos uploaded had to be able to display photos with stories while touching the emotions or feelings of the followers. In so doing, these strategies could bring messages or school values to attract more followers.