• Login
    View Item 
    •   DSpace Home
    • Skripsi, Tesis dan Disertasi
    • Fakultas Manajemen Bisnis
    • Manajemen
    • View Item
    •   DSpace Home
    • Skripsi, Tesis dan Disertasi
    • Fakultas Manajemen Bisnis
    • Manajemen
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    THE INFLUENCE OF BRAND IMAGE, PERCEIVED PRODUCT QUALITY AND PERCEIVED PRODUCT VALUE TOWARDS CUSTOMER SATISFACTION OF ZEUS CUSTOMER

    Thumbnail
    View/Open
    Abstract.pdf (216.3Kb)
    Abstrak.pdf (214.0Kb)
    Acknowledgement and Dedication.pdf (488.5Kb)
    Appendix.pdf (4.425Mb)
    Bibliography.pdf (514.4Kb)
    Chapter 1.pdf (1.183Mb)
    Chapter 2.pdf (1.611Mb)
    Chapter 3.pdf (1.055Mb)
    Chapter 4.pdf (2.501Mb)
    Chapter 5.pdf (345.4Kb)
    Examiners Thesis Approval.pdf (363.8Kb)
    Statement of Originality.pdf (434.2Kb)
    Statement of Valifdation.pdf (345.2Kb)
    Table of Content.pdf (1.853Mb)
    Title Page.pdf (212.9Kb)
    Date
    2019
    Author
    SANTOSO, ELLYN PRINCESSA
    Metadata
    Show full item record
    Abstract
    Clothing industry in Indonesia has been grown rapidly ever since the year 2011 (Trevor, 2017). Zeus company used this opportunity to get into the industry. Zeus aware that with the high competition within the industry, they should maintain a positive relationship with their customer, especially to maintain the customer’s satisfaction level. With the purpose to find out which factors that will help to maintain customer satisfaction, this research aims to discover whether brand image, perceived product quality and perceived product value have significant influence towards customer satisfaction of Zeus customer. Online questionnaire based on 5- point Likert-scale questionnaire are distributed to the sample group , and the data collection is then analysed using Multiple Linear Regression. The result shows that perceived product quality and perceived product value have a significant influence towards customer satisfaction of Zeus customer, but not for brand image. However, the study found that there is a positive relationship between brand image, perceived product quality and perceived product towards customer satisfaction of Zeus customer.
    URI
    http://dspace.uc.ac.id/handle/123456789/2126
    Collections
    • Manajemen

    Copyright©  2017 - LPPM & Library Of Universitas Ciputra
    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
    Powered by : FreeBSD | DSpace | Atmire
     

     

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Copyright©  2017 - LPPM & Library Of Universitas Ciputra
    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
    Powered by : FreeBSD | DSpace | Atmire