Factors That Encourage Decision To Become A Hybrid Entrepreneur
Effendy, Junko Alessandro
Kaihatu, Thomas Stefanus
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The purpose of this research is to find factors that encourage Surabaya citizens to become hybrid entrepreneur. Respondents of this research are 97 hybrid entrepreneurs at Surabaya. This research use quantitative approach with second order confirmatory factor analysis method. The contents of the questionnaire was made based on the indicators from variables expected to encourage Surabaya citizens decision to become a hybrid entrepreneur. There are seven variables which are motivations, self exploration, safety, passion, experience, family, and surroundings. The findings of this research said that all variables are encouraging Surabaya citizens decisions to become a hybrid entrepreneur. The result of this research also strengthened 6 previous researches and some theories that used as this research base. Furthermore, the result of this research also reflects the decision of the researcher to become a hybrid entrepreneur.