THE EFFECT OF PRODUCT QUALITY, price, and PROMOTION ON CUSTOMER PURCHASING DECISION IN MR.CHA

Abstract

The purpose of this research is to determine the effect of product quality, price and promotion on customer purchasing decision for Mr.Cha. This research is a quantitative research. In order to collect the data, the researcher distributed questionnaires to people who already bought Mr.Cha products. With the Slovin formula, the researcher needs to spread 182 questionnaires and measure with Likert scale. The analysis tool of this research is Multiple Linear Regression and processed with SPSS Software. From the analysis, this researcher found that variables Product Quality, Price, and Promotion have a positive significant value toward Customer Purchase Decision.