| dc.description.abstract | Tourism industry in Indonesia is growing rapidly every year. This requires
Bella Vita Hotel to maintain and develop the company to increase sales, maintain
customer loyalty, and attract more customers by increasing customer satisfaction.
The researcher uses service quality, price, facility, and customer satisfaction as the
reference variables for this study. The purpose of this study is to analyze the factors
that influence the level of customer satisfaction at Bella Vita Hotel. The population
of this study is 152 people, taken from the average data of customers that stayed at
Bella Vita Hotel from May-July 2019. Therefore, the number of samples obtained
through the calculation using the Slovin Formula is 61 people. The researcher
collected the primary data by distributing questionnaires to 61 customers of Bella
Vita Hotel, and the sample is selected using Simple Random Sampling and
processed using SPSS 22. Exploratory Factor Analysis is the technique of data
analysis used in this study. The result of this study are 7 new variables with each
operational item inside, namely: Personal Experience, Benefit, Company Image,
Employee Capabilities, Customer Oriented, Feedback, and Price. | en_US |
