THE INFLUENCE OF INNOVATIVENESS, RISK TAKING, AND PROACTIVENESS TOWARD SOCIAL ENTERPRISE ECONOMIC PERFORMANCE IN SURABAYA

Abstract

This research analyzes the influence of innovativeness, risk taking and proactiveness towards social enterprise economic performance in Surabaya. The researcher uses simple random sampling method to collect the data. The data was collected by handing out questionnaires with a five-point Likert scale and there are 32 social enterprises in Surabaya which participated in this study. The data analysis process was done by using the statistical program SPSS 22. Through this research it was found that innovativeness has a significance influence toward economic performance (sig value=0.014), whereas, risk taking (sig value=0.086), and proactiveness (sig value=0.900) does not influence economic performance significantly. Innovativeness, risk taking, and proactiveness have a significant effect simultaneously towards social enterprise economic performance in Surabaya with 0.000 significance value. The researcher concluded that 42.8% of the change happen in economic performance can be explained by innovativeness, risk taking, and proactiveness, while 57.2% are the variables that are still left to be explored. This result may vary in different samples across different countries and regions.