THE EFFECTS OF TECHNOLOGY ACCEPTANCE, SOCIAL INTERACTION AND CONSUMER LIFESTYLE TOWARD ONLINE PURCHASE INTENTION

Abstract

Indonesia’s economy has been facing an era of shifting from offline to online because of the rapid development of information and communication technologies and enhanced internet penetration. This trend has increased the pace of growth of the e-commerce industry in Indonesia. There are many entrepreneurs who happen to use this situation as an opportunity to create new start-up businesses. Online shopping has become popular and is also a part of the current consumer lifestyle. A range of new social commerce activities has started influencing the behaviour of online purchasing from technological and social perspectives. This research will study 97 respondents that are residing in Surabaya, have made online purchases in the top 3 e-commerce sites in Indonesia which are Tokopedia, Shopee, and Bukalapak in the past 3 months; to find out about the effects of Technology Acceptance, Social Interaction and Consumer Lifestyle towards Online Purchase Intention. Online questionnaires are distributed to the samples using 5-point Likert scale and the data collected is then analysed using Multiple Linear Regression. The result shows that Technology Acceptance and Consumer Lifestyle have significant effects towards Online Purchase Intention, but not for Social Interaction.