THE INFLUENCE OF CUSTOMER SERVICE QUALITY AND PROMOTIONS AGAINST CUSTOMERS BUYING DECISIONS OF BURGEROLOGY BURGERS

Abstract

With the increasing trend of online business and the food and beverage industries in Indonesia, there is great opportunity in the food and beverage industry and online businesses to grow, including for Burgerology. The purpose of this research is to go with the trend and opportunity by measuring the effects of customer service quality and promotions towards Burgerology’s customers buying decision; intended to help Burgerology boost their sales by increasing the customers’ buying decision. Based on the pre-survey, it shows that the variables customer service quality and promotions have the most complaints. The data was gathered from 44 respondents and all are Burgerology’s existing customers. This research reviews prior researches and also gathers information through the internet and journals to further investigate the effect of customer service quality and promotions towards Burgerology’s customer buying decision.