THE IMPACT OF INSTAGRAM PROMOTION CUSTOMERS’ PURCHASE INTENTION OF PT. TANGAN KANAN SOLUSINDO

Abstract

PT. Tangan Kanan Solusindo is a company involved in the cleaning and maintenance industry, such as houses, apartments, school houses, health clinics, office houses, and various forms of space. According to the management of PT. Tangan Kanan Solusindo, recently they encountered a setback due to the shortage of digital content required for their Instagram posting. This research aims to find out does Instagram promotion have an impact on customers’ purchase intention of PT. Tangan Kanan Solusindo. This research is using a quantitative method, in order to collect data, the researcher using 5 point Likert-scale questionnaires. The data that has been collected is processed using simple linear regression. The result shows that Instagram promotion significantly has impact on customers’ purchase intention of PT. Tangan Kanan Solusindo.