THE EFFECT OF ENTREPRENEURIAL LEARNING TOWARDS ENTRPRENEURIAL INTENTION OF INDONESIAN WOMEN WITH PLANNED BEHAVIOR APPROACH

Abstract

Entrepreneurship has been the center of a worldwide phenomenon as it has contributed significantly to economic growth and social growth. As it grows rapidly, the researcher is trying to acknowledge the interest of Indonesian women to build their businesses. The research aims to see how entrepreneurial learning could influence Indonesian women to show more interest in entrepreneurial activity, with the help of three mediations which are attitude toward entrepreneurship, subjective norms, and perceived behavioral control. The research will use quantitative method and with SmartPLS 3.0 to calculate the statistical data. The respondents are Indonesian women ranging from 17 years old and older who have had the experience of learning about entrepreneurship in education instituitions. To show a more accurate result, purposive sampling will be used where it is very objective and selective to help the researcher provides the justification to make generalizations from the investigated sample from a total of 149 respondents from various region. The findings of this research are entrepreneurial learning is influencing the entrepreneurial intention of Indonesian women with the help of two mediations, which are attitude toward entrepreneurship and perceived behavioral control. Subjective norms are found, but has no significant influence on growing the entrepreneurial intention of Indonesian women.