CUSTOMER LOYALTY OF MULTI COLOUR PRINTING INDUSTRY WILL BE AFFECTED WITH PRODUCT DIFFERENTIATION AND CUSTOMER TRUST

Abstract

Purpose - To find out the extent of consumer loyalty with product and customer, multi-colour printing industry.. Design/methodology/approach - In this research process the respondents were production managers and / or marketing managers at printing companies. The number of samples is 50 respondents. Data processing uses SPSS version 25. Findings The study results are partially and simultaneously, all of them are significant, while the results of the 77.20% of determination coefficient test, it means that all the variables studied are very effective on customer loyalty. Originality/value – First, the results of the study are used as a reference or new literature. Second, research results will be useful for academics, and researchers