The Role of Passion and Persistence as Entrepreneur's Characters in Running a Business in Creative Industry: A Case Study of Gae Koen Tok

Abstract

This study emphasizes on two characters of entrepreneur, namely passion and persistence. These two characters are done by the owner of Goe Koen Tok business that if moving in the field of creative industry, specifically in Surabaya's merchandise industry. This business is started during owner's third semester undergraduate study, year 2009, and still existed until the making of this study. This study indicates the role, Junction, and impacts of the entrepreneurship characteristics in the business that being carried from 2009 until 2011. This study also tells about the history of the company, business profiles, various important experiences, and many decisions in the business. The end of this study indicates that persistence and risk taking have an important role in running Gae Koen Tok and provides suggestion for strengthen owner's characters in sustaining and developing this business.