Lecture Papers: Recent submissions
Now showing items 321-340 of 3242
-
Simulakra Akuntan(si) Di Tengah Hiperealitas Revolusi Industri 4.0
(UNIVERSITAS PAHLAWAN TUANKU TAMBUSAI, 2024)This article offers an idea of imagination looking at the reality of accounting science and the practice of accountants in the middle of the background of the Industrial Revolution 4.0 (IR 4.0) where the world of simulacra ... -
Netnografi in Action
(Peneleh, 2021) -
Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry
(Informa UK Limited, 2024)This research attempts to explore the uses of market sensing and marketing performance through technological innovation and marketing innovation of local SMEs that offer their branded products in the fashion industry. ... -
Determinant Financial Attitude pada Mahasiswa Akuntansi
(FMI dan FMI Korwil Sumatera Selatan bekerja sama dengan Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS), 2023)This research aims to examine the influence of financial knowledge, self-control, and financial anxiety on financial attitude. In contrast to previous research which often positions financial attitude as an independent ... -
Entrepreneurial marketing: Anteseden, evolusi, dimensi dan perspektif pengembangannya
(Penerbit Universitas Ciputra, 2023) -
The Mediating Role of Value Congruence in Service Trust and Fintech Usage Among Millenials
(Success Culture Press, 2024)The role of fintech in increasing people's financial inclusion is growing rapidly, especially in the millennial generation. Millennials often use fintech for many transactions, such as financial planning, investment, and ... -
Factors Influencing Sustained Adoption of Online and Offline Sales Channels by Food and Beverage MSMEs
(Success Culture Press, 2024)The COVID-19 outbreak and restrictions on movement from the government in the form of lockdowns or restrictions on community activities have resulted in difficulties for the economy of the retail sector, especially food ... -
VOYAGE OF VISIONARIES: E X P L O R I N G G L O B A L E N T R E P R E N E U R S H I P L A N D S C A P E S
(GETPRESS INDONESIA, 2024) -
HOW TO INFLUENCER AND VIRAL MARKETING INCREASE PURCHASE INTENTION
(Sekolah Tinggi Ilmu ekonomi Semarang, 2024)Heaven Scent is a business engaged in the perfumery industry and was established in 2021. Various marketing efforts made by Heaven Scent are promotions using influencer marketing and viral marketing. This study was conducted ... -
The Impact of Personal Selling, E WOM, and E-Referral Using Brand Image As Mediating Variable On Purchase Intention of Intune Productions
(Universitas Ciputra Surabaya, 2023)The need for sound and music in advertising is growing every year, especially when Covid-19 accelerates the need for brands to go digital. InTune Productions is a music production company based in Surabaya, Indonesia. ... -
THE EFFECT OF PRODUCT, PRICE, DISTRIBUTION, AND PROMOTION ON THE PURCHASE DECISION OF RICE SEED PRODUCT IN JEMBER
(Universitas Ciputra Surabaya, 2023)The background of this research is the increase of return on sales of rice seeds product and the failure to achieve the sales target in 2021 which occurred at CV Bunga Tani Sejahtera, a producer of rice and corn seeds. ... -
THE INFLUENCE OF ADVERTISING AND INFLUENCER REVIEWS ON PURCHASING DECISIONS OF DEEVA
(UNIVERSITAS KATOLIK DARMA CENDIKA, 2024)Shopee will become the most popular e-commerce site in Indonesia in 2022. Facial and body skin care products have become the most popular product category since 2019 and have a market share of 42.9% in the beauty category ... -
Platform P2P dan Perbankan: Akses Keuangan Bagi Provinsi- Provinsi Tertinggal
(CV ULIL ALBAB CORP, 2024)Pemberdayaan ekonomi masyarakat sangat penting untuk meningkatkan kesejahteraanmasyarakat, terutama di provinsi-provinsi yangtertinggal. Salah satu lembaga keuangan yangmenjalankan fungsi intermediasi bagi area-areatertinggal ... -
Literasi Keuangan dari Drama Korea: Studi Netnografi Atas Konstruksi Nilai
(PERKUMPULAN PENGELOLA JURNAL PAUD INDONESIA, 2024)Gempuran gelombang Korea melalui sajian konten Dramanya berpotensi menghadirkan konstruksi nilai seperti terkait dengan literasi keuangan. Tujuan penelitian ini adalah untuk mendalami bagaimana Drama Korea mengkonstruksikan ... -
Peer-To-Peer Lending (P2P) As Disruptive, but Complementary In COVID-19 Exogenous Shock
(Vilnius Gediminas Technical University, 2024)The purpose of this study is to examine the effect of P2P lending on bank credit in each type/segment of banking credit consisting of working capital credit, investment credit, and consumer credit in the period before and ... -
Carbon emission disclosure and PROPER: Are they attractive to foreign investors?
(Growing Science, 2024)This study examines the effect of carbon emission disclosure and the Public Disclosure Program for Environmental Compliance (PROPER) on foreign ownership of manufacturing companies in Indonesia from 2018 to 2022 that ... -
Menakar Masa Depan Indonesia, Peran Maluku Utara sebagai Episentrum di Kawasan Melanesia
(Unhas Press, 2024) -
PENGARUH PENGALAMAN DAN CITRA MEREK TERHADAP KEPUASAN: STUDI EMPIRIS PADA PELANGGAN HOTEL JW MARRIOTT SURABAYA
(TOURISM ACADEMY BUNDA MULIA, 2024)Seiring dengan berakhirnya pandemi Covid-19, industri pariwisata dan perhotelan saat ini mulai mengalami peningkatan. Persaingan industri yang semakin ketat juga membuat hotel harus semakin mengenali konsumen dan memperhatikan ... -
The Moderating Effect of Leadership on the Relationship Between Workload and Work Stress: Empirical Evidence from a Public Hospital
(Success Culture Press, 2024)Hospitals are organizations in the health sector that offer high quality public health services with the best resource support. Nurses are an integral part of healthcare professionals, who are critical to the achievement ...