Faktor-faktor yang Mempengaruhi Keputusan Pembelian Skin Mobile Legends

Abstract

The advancement of technology impacts the entertainment industry, particularly in online games. One of the most popular games is Mobile Legends: Bang Bang which is the number of players keeps on increasing annually. This research purpose is to evaluate the factors influencing skin pruchase decisions withing the game, focusing on price perception, promotion, and product design as independent variables (X1, X2, and X3). This quantitative research is done with purposive sampling method through Google form questionnaires and utilizes the SPSS program for analysis. There are 175 respondents from Surabaya that play Mobile Legends: Bang Bang. This research shows that all variables are valid and reliable, because classical assumption test that is done proves there is no heteroscedasticity and multicolinearity as well as fulfill linearity and normality assumption. T-test that is done also shows that there is no significant effect of price perception on purchase decision eventhough showing positive correlation. While, promotion and product design prove significantly affect positive on purchase decision.