DESIGN BY DOING WITH FREEHAND PATTERN TECHNIQUE TO DEVELOP NEED AND WANT CUSTOMER

Abstract

Purpose – This paper aims to innovate footwear design based on local wisdom using the design by doing method with the Free Hand Pattern technique. Design/methodology/approach – This research was conducted using qualitative research approach. He collection of data through interview, observation, documentation and Focus Group Discussion (FGD). Then, data was analyzed using design by doing method with the Free Hand Pattern Technique. Findings - The finding confirms the Design by doing method with the Free Hand Pattern Technique to produce eight variations of Oxford shoes and two variations of Loafers shoes. The types of Oxford shoes produced are: Oxford toe cap, Quater Brogue Oxford, Adelaide Oxford, Full Brogue Oxfords, and Plain Tip Oxfords. The resulting loafers are penny loafers and Tassel loafers. All products according to the needs and desires of consumers. Originality/value – This reseach enhances the exixting design model in footwear industry from customer's perspective.