| dc.description.abstract | Purpose – This paper aims to innovate footwear design based on local wisdom using the design
by doing method with the Free Hand Pattern technique.
Design/methodology/approach – This research was conducted using qualitative research
approach. He collection of data through interview, observation, documentation and Focus Group
Discussion (FGD). Then, data was analyzed using design by doing method with the Free Hand
Pattern Technique.
Findings - The finding confirms the Design by doing method with the Free Hand Pattern
Technique to produce eight variations of Oxford shoes and two variations of Loafers shoes. The
types of Oxford shoes produced are: Oxford toe cap, Quater Brogue Oxford, Adelaide Oxford,
Full Brogue Oxfords, and Plain Tip Oxfords. The resulting loafers are penny loafers and Tassel
loafers. All products according to the needs and desires of consumers.
Originality/value – This reseach enhances the exixting design model in footwear industry from
customer's perspective. | en_US |
