| dc.contributor.author | BUDIYANTO, JESSICA AMELIA | |
| dc.date.accessioned | 2022-02-02T04:03:00Z | |
| dc.date.available | 2022-02-02T04:03:00Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4418 | |
| dc.description | This thesis is written to fulfill the academic requirements to get the
Bachelor degree of Economics in Ciputra University Surabaya. This thesis will
discuss about the relationship between creative promotion tools and the
customer’s loyalty at Jade Imperial Restaurant.
Jade Imperial Restaurant is one of the best Chinese fine dining restaurants
in Surabaya. Jade Imperial Restaurant has a luxurious and classy atmosphere.
Besides the price, which are expensive, and also never gives a direct discount to
the customers, Jade Imperial Restaurant still can survive and become well-known
in Surabaya, even though Surabaya people are very calculated about money.
From this fact, the writer is attracted to seek the reason why Jade Imperial
Restaurant can be accepted by Surabaya people, through its promotion tools. This
thesis is done in qualitative method by doing interview, observation, collecting
supporting literature, and customer’s survey to know what customer’s wants and
needs. By doing those methodologies, the writer will be able to understand and
give suggestion to Jade Imperial Restaurant to create more creative promotion
tools to sustain the customer loyalty based on the customer’s survey. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | fine dining restaurant | en_US |
| dc.subject | marketing | en_US |
| dc.subject | promotion tools | en_US |
| dc.subject | entrepreneurial creativity | en_US |
| dc.subject | customer’s loyalty | en_US |
| dc.title | ANALISA PROMOSI SEBAGAI KREATIVITAS ENTREPRENEUR UNTUK MEMPERTAHANKAN LOYALITAS KONSUMEN DI RESTORAN JADE IMPERIAL | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0721046003 | |
| dc.identifier.kodeprodi | 93202 | |
| dc.identifier.nim | 10206032 | |
| dc.identifier.dosenpembimbing | JULIUSKA SAHERTIAN | |
