| dc.contributor.author | Utomo, Priyo | |
| dc.contributor.author | Christian, Timotius Febry | |
| dc.date.accessioned | 2022-05-13T05:22:18Z | |
| dc.date.available | 2022-05-13T05:22:18Z | |
| dc.date.issued | 2021 | |
| dc.identifier.issn | 2518-668X | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4972 | |
| dc.description.abstract | The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. | en_US |
| dc.publisher | KNE | en_US |
| dc.subject | E-trust, risk perception, company reputation, purchase decision | en_US |
| dc.title | What Influences the Online Purchasing of Electrical Equipment Products? | en_US |
| dc.type | Article | en_US |
