ANALYSIS OF THE MACARONS CORE COMPETENCE TO ACHIEVE SUSTAINABLE CO MPETITIVE ADVANTAGES

Abstract

This research has a purpose to identify The Macarons resources that can generate core competences in order to achieve sustainable competitive advatage. This research uses facilitators, customers, supplier, and stakeholders as samples. Sample selection is performed based on sample mean calculation with criteria for each category. Based on those criteria there are nine people which have been fulfilling the condition needed and interviewed. This research show that The Macarons have thirteen resource that have the potential to generate core competence at the moment. Five out of thirteen resources have fulfilled the condition needed to be classified as a core competence, which are: entrepreneur characteristic, experienced manager, secret recipe and technique, excellent reputation, and good stakeholder relationship. These five resources are the current central of strategy and competitiveness of The Macarons.