| dc.description.abstract | Monster Ice is a business that is engaged in food and beverage industry,
especially in ice cream. Competition among ice cream businesses is very high
indeed that it becomes a challenge for Monster Ice to determine the right strategy
that prioritizes customer satisfaction, considering that satisfied customer can
provide long term benefits to any business. This study is aimed
at
analyzing the
influence of food quality, food pricing, food portioning, and food presentation on
customer satisfaction.
This research is an explanatory research using quantitative approach. The
population is all Monster Ice customers who bought ice cream through delivery
orders as many as 34 people, whereas samples taken are 31 people. The data are
collected by distributing questionnaires. Data analysis technique in this study
is
multiple linear regression analysis.
The results of this study can be concluded as follows: (1) Food Quality has a
partial influence on Monster Ice customer satisfaction; (2) Food Pricing does not
h
ave a partial influence on Monster Ice customer satisfaction; (3) Food Portioning
has a partial influence on Monster Ice customer satisfaction; (4) Food Presentation
has a partial influence on Monster Ice customer satisfaction | en_US |
