| dc.contributor.author | Lomi, Angeline Jelita | |
| dc.date.accessioned | 2022-12-20T08:59:31Z | |
| dc.date.available | 2022-12-20T08:59:31Z | |
| dc.date.issued | 2013-11-15 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5594 | |
| dc.description | Indonesia is the best prospective country for hotel business based on TripAdvisor
Industry Index 2012. This is the list of countries with the most positive prospect
for hotel business such as Indonesia, Brazil, Russia, United States, and India.
Revayah Hotel is a business plan that moves in hospitality industry. Revayah
Hotel is a three star hotel which will be established in Ruteng town, Flores, East
Nusa Tenggara. Revayah hotel business idea is proposed, because isn’t any hotel
that has adequate facilities in that town. Revayah Hotel in the plan will be a
Business Hotel with modern minimalist concept. Revayah Hotel uses IFE
(Internal Factor Evaluation) matrix, EFE (External Factor Evaluation) matrix,
and CPM (Competitive Profile Matrix) methods to analyze competitor and
competition. Revayah Hotel uses the SWOT (Strength, Weakness, Opportunity,
and Threat) analysis matrix in choosing strategies that are used to run the
business. This Business plan discusses the operational plan, marketing plan,
organizational plan, development plan, and financial plan from Revayah Hotel. | en_US |
| dc.description.abstract | Indonesia adalah negara dengan prospek bisnis hotel terbaik menurut TripAdvisor
Industry Index tahun 2012. Berikut adalah daftar negara dengan prospek bisnis
hotel paling positif, yaitu Indonesia, Brasil, Rusia, Amerika Serikat, dan India.
Revayah Hotel adalah suatu business plan yang bergerak di bidang perhotelan.
Revayah Hotel adalah hotel bintang tiga yang akan didirikan di kota Ruteng
Flores, Nusa Tenggara Timur. Ide bisnis Revayah Hotel diajukan karena melihat
belum adanya hotel berbintang yang memiliki fasilitas yang cukup memadai di
kota tersebut. Revayah Hotel direncanakan sebagai Business Hotel dengan konsep
modern minimalis. Revayah Hotel menggunakan metode IFE (Internal Factor
Evaluation) matrix, EFE (External Factor Evaluation) matrix, dan CPM
(Competitive Profile Matrix) dalam menganalisis pesaing dan persaingan.
Revayah Hotel menggunakan analisis SWOT (Strength, Weakness, Opportunity,
and Threat) matrix dalam memilih strategi yang digunakan untuk menjalankan
bisnisnya. Business plan ini membahas tentang rencana operasional, rencana
pemasaran, rencana organisasi, rencana pengembangan, dan rencana keuangan
dari Revayah Hotel. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Revayah Hotel | en_US |
| dc.subject | Hotel Bintang Tiga | en_US |
| dc.subject | Business Plan | en_US |
| dc.subject | Ruteng | en_US |
| dc.subject | Flores NTT | en_US |
| dc.subject | Three Star Hotel | en_US |
| dc.title | REVAYAH HOTEL | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 93205 | |
| dc.identifier.nim | 10210019 | |
| dc.identifier.dosenpembimbing | Sandy Wahyudi | |
