| dc.contributor.author | Wibisono, Dicky Reyhan | |
| dc.date.accessioned | 2023-01-18T08:28:21Z | |
| dc.date.available | 2023-01-18T08:28:21Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5691 | |
| dc.description | Penelitian ini dilakukan untuk menganalisis pengaruh corporate socialresponsibility(CSR), reputasi perusahaan, dankepercayaan nasabah terhadaployalitas nasabah Citinine Property Indonesia. Untuk mengumpulkan data,peneliti menyebarkan 116 kuesioner kepada sebagian besar responden berusia31-40tahun, denganmenggunakan metode purposive sampling. Ada 112kuesioneryanglayakuntukdiolah.Penelitian ini menggunakan analisis regresiberganda untuk mengetahuipengaruh variabel bebas terhadap variabel terikat. hasil penelitian menunjukkansemua variabel independen memilikihubunganyang positif dengan variabeldependen.Hasil uji t menunjukkanbahwa variabel independen Citinine PropertyIndonesia berpengaruh terhadap loyalitas pelanggan, CSR (nilai Sig=0,059)tidak memiliki hubungan yangsignifikan dengan loyalitas pelanggan, sedangkanreputasi perusahaan (nilai Sig=0,001), dan kepercayaan pelanggan (nilai Sig=0,000) memiliki hubungan yang signifikan terhadap loyalitas pelanggan. | en_US |
| dc.description.abstract | This research was conductedtoanalyze the influence of Corporate SocialResponsibility (CSR), corporate reputation, andcustomer trust towards customerloyalty of Citinine Property Indonesia.Tocollect the data, the researcherdistributed 116 questionnairestomostly 31-40years old respondents, usingpurposivesamplingmethods.112questionnaires weredistributedandprocessed.This research used multiple regression analysistoinvestigate the influenceof the independent variables onthe dependent variable.the result showsall of theindependentvariableshaveapositive relationshipwiththedependentvariable.The t-test result indicates that Citinine Property Indonesia independentvariables influence customer loyalty, CSR (Sig value=0,059) does not have asignificant relationship with customer loyalty, while corporate reputation (Sigvalue=0,001), andcustomer trust (Sig value=0.000) have a significant relationshiptowardsthecustomerloyalty. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Corporate Social Responsibility | en_US |
| dc.subject | Corporate Reputation | en_US |
| dc.subject | Customer Trust | en_US |
| dc.subject | Customer Loyalty | en_US |
| dc.title | THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY, CORPORATE REPUTATION, AND CUSTOMER TRUST ON CUSTOMER LOYALTY OF CITININE PROPERTY INDONESIA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10317056 | |
| dc.identifier.dosenpembimbing | Sonata Christian | |
