| dc.contributor.author | Hariyanto, Linda | |
| dc.date.accessioned | 2023-02-08T02:04:57Z | |
| dc.date.available | 2023-02-08T02:04:57Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5927 | |
| dc.description | The design is done within the framework of opening a clothing store "Ramaniya Batik" which provides a modern-contemporary batik and custom design batik for teenagers in Surabaya.
Ramaniya Batik is trying to get into the teenager’s clothing trend and change bad images about batik within the teenagers of Surabaya through a series of brand activation activities. Doing this brand activation, Ramaniya Batik requires a series of promotion media to support its opening. This promotion media is one of the tools to communicate and provide information and forming target market’s images about Ramaniya Batik | en_US |
| dc.description.abstract | Perancangan ini dilakukan dalam rangka pembukaan toko pakaian “Ramaniya Batik” yang menyediakan batik modern-kontemporer dan desain batik sesuai permintaan untuk kalangan remaja di Surabaya.
Ramaniya Batik mencoba masuk ke dalam tren pakaian kalangan remaja dan mengubah pandangan buruk mengenai batik di kalangan remaja Surabaya melalui serangkaian kegiatan aktivasi merek. Dalam melalukan aktivasi merek ini, Ramaniya Batik memerlukan serangkaian media promosi untuk mendukung pembukaannya. Media promosi ini merupakan salah satu alat untuk berkomunikasi dan memberi informasi serta membentuk pandangan target market mengenai Ramaniya Batik. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Batik | en_US |
| dc.subject | Modern-Kontemporer | en_US |
| dc.subject | Desain Sesuai Permintaan | en_US |
| dc.subject | Remaja | en_US |
| dc.subject | Media Promosi | en_US |
| dc.subject | Modern-Contempoary | en_US |
| dc.subject | Custom Design | en_US |
| dc.subject | Teenagers | en_US |
| dc.title | PERANCANGAN MEDIA PROMOSI UNTUK MENDUKUNG BRAND ACTIVATION RAMANIYA BATIK DI KALANGAN REMAJA SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20307014 | |
