| dc.contributor.author | Wirawan, Marietta Valencia | |
| dc.date.accessioned | 2023-02-08T03:05:03Z | |
| dc.date.available | 2023-02-08T03:05:03Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5942 | |
| dc.description | Strawberry Adventure is a cafe that uses strawberry as a basic concept for the food and drink that are served at the cafe. The targets are young adults, especially those who are living in Surabaya.
The design is made in order to provide identity for Strawberry Adventure Cafe, so that it can be differentiated against the other cafes that have already been existed in Surabaya. Also, the design of Strawberry Adventure is intended to attract attention in order to be recognized by people in public, especially in Surabaya. | en_US |
| dc.description.abstract | Strawberry Adventure adalah kafe yang menggunakan stroberi sebagai konsep dasar bagi makanan dan minuman yang disajikan. Target yang dituju adalah remaja dewasa, terutama yang bertempat tinggal di Surabaya.
Perancangan ini dilakukan dalam rangka memberikan identitas bagi Cafe Strawberry Adventure agar dapat berbeda dibandingkan dengan kafe - kafe yang telah ada di Surabaya. Selain itu, perancangan ini juga ditujukan agar Strawberry Adventure dapat menarik perhatian, agar dapat lebih dikenal oleh masyarakat, terutama di Surabaya | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Branding | en_US |
| dc.subject | Cafe | en_US |
| dc.subject | Stroberi | en_US |
| dc.subject | Strawberry | en_US |
| dc.subject | Adventure | en_US |
| dc.title | PERANCANGAN BRANDING BAGI CAFE STRAWBERRY ADVENTURE | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 6077230 | |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20307047 | |
| dc.identifier.dosenpembimbing | Petrus Gogor Bangsa | |
