The effect of supply chain organizational and supply agility on supply chain performance: The mediation role of supply chain strategy in retail shops

Abstract

This research aims to analyze the effect of supply chain organizational and supply agility on the performance of supply chain performance through the mediation role of the supply chain strategy in the retail industry. Retail business design creates novelty, it is very important for manufacturers to stay focused on producing goods. The presence of a retail shop will make it easier for consumers to get the goods and services they want. The research sample includes 180 companies or respondents. The results indicate that the supply chain strategy had no significant effect on the supply chain operational performance, while the other hypotheses were stated to be significant, and the supply chain strategy as a mediator had a positive and significant effect on the supply chain operations performance of retail shops. The research includes discovering that supply chain strategy bridges organizational supply chains and supplier agility performance in retail outlets. The research will directly contribute to the growing literature on innovation in supply chain management implementation of retail shops in Indonesia and other countries.