| dc.contributor.author | Boenadhi, Danny | |
| dc.date.accessioned | 2023-03-13T03:52:31Z | |
| dc.date.available | 2023-03-13T03:52:31Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/6179 | |
| dc.description | The aim of this research is to analyze the price and product influence on Creative Artwork's customer purchasing decision. This research used census sampling method and use a total of 30 population that means the sample also 30 because of the census sampling method. This research used questionnaire and analyzed with multiple regression analysis with the help of SPSS.
Result of F - test and t - test indicate that price and product quality influence Creative Artwork's customer purchasing decision. Result of R2 also shows 0.689 this means that the independent variables used in this research are able to explain dependent variable at 68.9%, while the reset can be explained by other variables | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas produk terhadap keputusan pembelian produk Creative Artwork. Penelitian ini menggunakan teknik sampling sensus dan memakai populasi sebanyak 30 sehingga sampel juga berjumlah 30. Penelitian ini menggunakan kuesioner dan dianalisis menggunakan analisis regresi berganda dengan menggunakan program SPSS.
Hasil penelitian melalui uji F dan t menunjukkan bahwa adanya pengaruh harga dan kualitas produk terhadap keputusan pembelian. selain itu hasil R square sebesar 0 .689 yang berarti variabel bebas yang digunakan dalam penelitian ini mampu menjelaskan variabel terikat sebesar 68.9% sedangkan sisanya dijelaskan oleh variabel lain. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Harga | en_US |
| dc.subject | Kualitas Produk | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.subject | Price | en_US |
| dc.subject | Product Quality | en_US |
| dc.subject | Customer Purchasing Decision | en_US |
| dc.title | ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN CREATIVE ARTWORK | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 5980550 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10111138 | |
| dc.identifier.dosenpembimbing | Christina Whidya Utami | |
