The Influence of Product Quality, Promotion and Social Media towards increase sales Volume (A case Study at paradise Cafe Surabaya)

Abstract

Purpose – This paper aims to determine the influence of product quality, promotion, and social media on sales volume at Paradise Cafe. Design/methodology/ approach - The population use disallat Paradise Café Surabaya consumers who have made transactions with thecriteriaofatleast2 times. Data collection techniques in this study by distributing online questionnaires in the google form and sample size is 140 respondents. The data processing process used the SPSS version 25program. Findings-The results of the research analysis is, it was found that all the variables studied influenced sales volume, either partially or simultaneously. Practical implementations – The during the covid-19 pandemic, researchers had difficulties meeting respondents directly, so the solution was to distribute research instruments using google forms or done online, but some respondents who like to ask questions then this is also a bit difficult because on average they want via chart and don't want to be called directly. Originality/ value-The results of this study will add references for future researchers and will automatically reproduce the literature.