The Influence of Product Quality, Promotion and Social Media towards increase sales Volume (A case Study at paradise Cafe Surabaya)
Abstract
Purpose – This paper aims to determine the influence of product quality, promotion, and social
media on sales volume at Paradise Cafe. Design/methodology/ approach - The population use
disallat Paradise Café Surabaya consumers who have made transactions with thecriteriaofatleast2
times. Data collection techniques in this study by distributing online questionnaires in the google
form and sample size is 140 respondents. The data processing process used the SPSS version
25program. Findings-The results of the research analysis is, it was found that all the variables
studied influenced sales volume, either partially or simultaneously. Practical implementations –
The during the covid-19 pandemic, researchers had difficulties meeting respondents directly, so
the solution was to distribute research instruments using google forms or done online, but some
respondents who like to ask questions then this is also a bit difficult because on average they
want via chart and don't want to be called directly. Originality/ value-The results of this study
will add references for future researchers and will automatically reproduce the literature.
