Building Entrepreneurial Intention in the Learning Process of Universitas Ciputra Students

Abstract

Nowadays, many universities started to focus on building an entrepreneurial spirit on their students. This happens as a positive response to the many changes and economic demands for Indonesia, especially Indonesia’s active participation in Asean Economy Society. However, what’s interesting is whether or not their approach has been effective and accurate enough, and whether or not it’s built into the student’s learning process in order to build their entrepreneurial spirit so that they’ll decide to become an entrepreneur. The learning process design that takes into account the personal and environmental factor can produce the character and skill of an entrepreneur. This research wants to observe whether or not need for achievement, self efficacy and instrumental readiness can really affect the entrepreneurial intention of a student. Hopefully, by knowing how influential it is, the entrepreneurship learning of Universitas Ciputra can be developed in a sustainable way to develop their entrepreneurial intention. This research is done with a quantitative approach by using questionnaires as the research instrument and IBM students from Universitas Ciputra as the research sample. The data gathering methods uses purposive sampling with the criteria that the student has studied in Universitas Ciputra for at least one semester. The result is that need for achievement, self efficacy and instrumental readiness together have an influence on the entrepreneurial intention of a student. It is important for a student to have a learning pattern that is oriented to awards, as well as self efficacy development and ease to information network to become an entrepreneur.