| dc.description.abstract | The purpose of this study is to: find out the efforts made by culinary entrepreneurs in the city of
Surabaya to build a brand image through Go food and Grab food besides that technology and
information play an important role in economic growth. Today, technology and information are
needed, including in the culinary business. This study aims to find out how the existence of
Gofood and Grabfood is, how to increase sales of culinary businesses in Surabaya City after
joining Go food and Grab food. The sampling technique was carried out in the city of Surabaya,
and as an informant, namely the owner of culinary entrepreneurs as many as 18 respondents. The
research conducted is intended to describe or describe the business carried out by culinary
entrepreneurs in the city of Surabaya through Go food and Grab food. The results showed that
after the culinary business owner decided to join Go food and Grabfood it really helped culinary
entrepreneurs in the form of marketing and increasing sales volume. Culinary business owners
stated that there was a significant increase in sales after joining the Go Food and Grab Food
services. | en_US |
