BUSINESS OF INCREASING CULINARY BUSINESS SALES THROUGHGO FOOD AND GRAB FOOD IN SURABAYA CITY

Abstract

The purpose of this study is to: find out the efforts made by culinary entrepreneurs in the city of Surabaya to build a brand image through Go food and Grab food besides that technology and information play an important role in economic growth. Today, technology and information are needed, including in the culinary business. This study aims to find out how the existence of Gofood and Grabfood is, how to increase sales of culinary businesses in Surabaya City after joining Go food and Grab food. The sampling technique was carried out in the city of Surabaya, and as an informant, namely the owner of culinary entrepreneurs as many as 18 respondents. The research conducted is intended to describe or describe the business carried out by culinary entrepreneurs in the city of Surabaya through Go food and Grab food. The results showed that after the culinary business owner decided to join Go food and Grabfood it really helped culinary entrepreneurs in the form of marketing and increasing sales volume. Culinary business owners stated that there was a significant increase in sales after joining the Go Food and Grab Food services.