THE EFFECT OF LEADERSHIP, REWARD, AND PUNISHMENT ON EMPLOYEE PERFORMANCE IN A SWALLOW BIRD NEST EXPORTER COMPANY IN EAST JAVA

Abstract

This study aims to analyse the effect of leadership, reward and punishment on employee performance in swallow's nest exporters in East Java. This research is important because optimal employee performance can be influenced by leadership, reward and punishment in the company. The sample in this study were all 178 employees at the five swallow bird nest companies in East Java which were divided into 35 people at CV Sumber Alam, 35 employees at CV Alam Jaya Semesta, 35 people at CV Moria International, 35 people at CV Perdana Jaya and 38 people for PT Surya Aviesta. The research design used is quantitative research with a descriptive approach with an emphasis on theory testing through measurement of research variables through distributing research questionnaires. The analysis technique in this study is to use multiple linear regression analysis with the help of SPSS 24.0 software. The results showed that the variables of leadership, reward and punishment had a positive and significant effect simultaneously on employee performance at swallow's nest exporter companies in East Java, there was a positive and significant influence of leadership on employee performance, there was a positive and significant effect of reward on employee performance and there were positive and significant effect of punishment on the performance of employees of swallow's nest exporters in East Java. Suggestions that can be given to swallow's nest exporting companies are to increase the effect of leadership in managing the company, increase the provision of rewards to employees to spur employee hard work and provide appropriate sanctions to employees if they make mistakes in order to minimize mistakes.