Educational Tourism: What Strategies Needed to Develop It? (A Case Study of Baobab Safari Resort)

Abstract

As one of the notable educational tourism destinations, Baobab Safari Resort has attracted huge number of tourists to spend their time being closer with the nature as well as the locals who live surround it. Aside from recreational aspect, the resort offers fruitful benefits in order to give more experiences by staying there for several nights. However, some improvements still need to be taken in order to provide more meaningful values to the visitors after their staying period has finished. Therefore, several strategies in developing the product of educational tourism are needed to give further benefits in which are not only obtained by the management team and the tourists, but also by the communities around the resort. This study aims to identify educational tourism potencies owned by the Baobab Safari Resort Hotel, along with its educational product development strategies. Qualitative method with case study approach was applied to this study and the data was collected through interviews, observation, documentation, and literature study. The result shows that educational tourism in Hotel Baobab Safari Resort can be developed by product innovation, interactive content creation, marketing escalation, and environmental awareness for both the management team and the tourists. Hence, sustainability of the environment and the experience with local communities can be achieved and continuously maintained.