Factors Affecting Financial Performance In Companies Based On Big Data Analytics

Abstract

Strategy is a way to be able to find effective and efficient ways to achieve goals. There are three important strategies carried out by companies, namely strategic planning, strategic role, and strategic maneuvering. The interesting thing is that relatively not much research has been conducted regarding the measurement of financial performance which is studied from the perspective of corporate strategy that influences financial performance. This is also supported by technological developments that affect companies, so companies must have the right strategy so that the company's financial performance can improve. This study examines the effect of strategic planning, strategic roles, and strategic maneuvers on financial performance. This study uses resource-based view theory as a study in testing the influence model of strategic planning, strategic role, and strategic maneuvering on financial performance. The study is conducted in Indonesia with a sample consisting of owners, directors and managers who use big data analytics in the companies they run. The sampling technique used is convenient sampling. The analysis technique used in this study is multiple linear regression analysis with the independent variables namely strategic planning, strategic role, and strategic maneuvering and the dependent variable namely financial performance. The results of this study indicate that strategic planning had no significant effect on financial performance, but strategic role had a significant effect on financial performance. Furthermore, strategic maneuvering has a significant effect on financial performance.