SLEPT WELL AND I WILL BE BACK: AN EMPIRICAL STUDY ON HOTEL GUESTS IN INDONESIA

Abstract

The impact of sleep quality as a fundamental function of hotel services has not been thoroughly and effectively researched. Most studies simply pay attention to the factors that influence sleep quality. Likewise, research on the impact of sleep quality on the hospitality industry sector is still rarely studied. The presence of this study aims to analyze more deeply the role of sleep quality in influencing guest interest in staying again through functional congruence, satisfaction and trust. Data collected from 391 respondents in Indonesia were analyzed using structural equation modeling analysis. The results of this study indicate that sleep quality is an important construct that can shape guest interest to stay again. This finding can certainly help hotel management to consider sleep quality as an important factor in maintaining a high room occupancy rate due to the large number of returning guests. Additionally, the findings of this study can undoubtedly contribute to the validation of earlier research findings. However, the few numbers of sample size and self-reported data might limit the generalizability of this study’s results.