The role of ecotourism in preserving environmental awareness, cultural and natural attractiveness for promoting local communities in Bali, Indonesia
Date
2023Author
Dutha, I Dewa Gde Satrya Widya
Kaihatu, Thomas Stefanus
Budidharmanto, Lexi Pranata
Karya, Denis Fidita
Rusadi, Ni Wayan Purnami
Metadata
Show full item recordAbstract
Ecotourism is a form of sustainable tourism that aims to preserve the natural environment and wildlife
while benefiting local communities. It is a responsible and ethical way of travel that promotes
environmental awareness, education, and cultural exchange. Ecotourism has gained popularity
recently due to growing concerns over environmental degradation and climate change. This study
discusses the influence of environmental awareness, cultural and natural attractiveness, and
ecotourism attributes on destination image and intention to visit. The location of the study is in Bali,
Indonesia. This study used quantitative research using purposive random sampling and analyzed using
SmartPLS. The results explain a significant positive relationship between environmental awareness,
cultural and natural attractiveness, and ecotourism attributed to destination image and intention to
visit.

