SLUM TOURISM: INDONESIAN TOURISM PROMOTION AND DEVELOPMENT STRATEGY (PROBLEM OR SOLUTION)
Date
2023Author
Wijaya, Verina
Mitasari, Rean
Kusumawijaya, Erris
Adityaji, Rizki
Widyawati, Christy
Metadata
Show full item recordAbstract
Basically, the concept of tourism development and promotion using the Slum Tourism/Poverty Tourism
concept is good for projection in tourism development and promotion because tourists directly interact
with local communities, increase their sense of human dignity, and offer new ideas to create new ideas.
However, this concept has clashes that are not in line with the concept of Indonesian tourism branding,
namely "Pesona Indonesia" which shows the natural beauty and beauty of Indonesia. Therefore, this
research aims to analyze the concept of Slum Tourism in developing and promoting Indonesian tourism
as a solution or problem. The data used in this research is secondary data using library research data
collection techniques. The data collected was analyzed using the smart PLS 3.0 method.

