| dc.contributor.author | Kartorahardjo, Ivana | |
| dc.date.accessioned | 2024-01-22T06:36:56Z | |
| dc.date.available | 2024-01-22T06:36:56Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7017 | |
| dc.description | Cupcake’s Story is a bakery shop which sells various flavors of cupcake withinteresting topping on the top as the sweet thing on cupcake. Cupcake’s Story hasthe tag line, that is “Every Cake Has a Story” which means every cupcake has itsown story and customer that can have a story with cupcake. Customers canchoose the flavor of cupcake and the topping which are supported with friendlyand good service so that the customers can feel comfortable when buying thecupcake. Cupcake’s Story offers the new flavor, that is Rainbow Fruits Cupcakewhich uses the butter cream with fruit topping on the top. It is the mostrecommended cupcake from Cupcake’s Story because it still not too marketed sothat it can attractive market. With these various flavors of cupcake make thecustomers can choose their story with cupcake. Cupcake’s Story is located atKlampis Jaya A no 26, East Surabaya. An operational hour of Cupcake’s Story isfrom 10.00 WIB to 22.00 WIB. The target customer of Cupcake’s Story is around17 until 30 years old including the upper middle class economy. The purpose ofCupcake’s Story is to give the new various flavors of cupcake to the customerswho like the cupcake and also as the gift cake from special moment such asbirthday party, meeting, engagement and wedding party. | en_US |
| dc.description.abstract | Cupcake’s Story adalah sebuahbakery shopyang khusus menjual aneka varianrasacupcakedengan dikemas olehtoppingyangmenarik sebagai bahan pemaniscupcake. Cupcake’s Story memilikitag lineyaitu ”Every Cake Has a Story”dimana setiapcupcakeyang ada memiliki cerita sendiri dan konsumen dapatmemiliki cerita bersamacupcake. Konsumen dapat memilih sendiri rasacupcakesertatoppingyang diinginkan, didukung dengan kualitas pelayanan yang ramahdan bersahabat membuat konsumen menjadi nyaman saat memilihcupcakeyangdiinginkan.Cupcake’s Story menawarkan rasa baru yaituRainbow FruitsCupcakedimanacupcakedibeributter creamdengan buah-buahan segar di bagiantopping.Rainbow Fruits Cupcakemenjadi kue andalan dari Cupcake’sStorykarenacupcakeini masih belum terlalu banyak dipasarkan sehingga dapatmenjadi daya tarik bagi Cupcake’s Story.Dengan aneka rasa yang ditawarkanoleh Cupcake’s Story membuat konsumen dapat memilih sendiri cerita cupcakeyang diinginkan.Cupcake’sStory berlokasi di jalan Klampis Jaya A no 26,Surabaya Timur.Cupcake’sStory beroperasional setiap hari mulai pukul 10.00WIB hingga pukul 22.00 WIB.Target konsumen Cupcake’s Story yaitukonsumen berusia 17 hingga 30 tahun yang termasuk kalangan ekonomimenengah ke atas.Tujuan dari Cupcake’s Story adalah memberikan pilihan rasabarucupcakekepada konsumen yang menyukaicupcakeserta sebagai kuependamping disaat acara spesial seperti ulang tahun, kegiatan rapat, pertunanganbahkan pernikahan. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Cupcake | en_US |
| dc.subject | Kue | en_US |
| dc.subject | Cerita | en_US |
| dc.subject | Cake | en_US |
| dc.subject | Story | en_US |
| dc.title | CUPCAKE’S STORY | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 93202 | |
| dc.identifier.nim | 10209015 | |
| dc.identifier.dosenpembimbing | Michael Ricky Sondak | |
| dc.identifier.dosenpembimbing | Prasetyon Sepsi Winarno | |
