Feasibility Study of Business Development Foodland Shopping Complex and Foodcourt

Abstract

This research discusses about the feasibility of a business development plan as seen from the five aspects of feasibility study. This research is a qualitative research with descriptive case study model and inductive approach. The purpose of this research is to determine the feasibility of a business development. The object of this research is the Foodland shopping and food court business. This research explores the business development feasibility of Foodland shopping complex and food court business. The marketing aspects analysis consists of segmenting, targeting, positioning, and marketing mix. Meanwhile, the legal aspects review both licensing and tax duties. The technical and technological aspects discuss about the implemented service and technology. The managerial and operational aspects consist of PEST analysis, Five Force analysis, SWOT analysis, and organizational structure implementation. Additionally, the financial aspects examine the Payback Period, Net Present Value, Internal Rate of Return, and Profitability Index. Research results conclude that the five feasibility aspects examined in this study show positive results. Therefore, it can be concluded that the business development plan of Foodland is feasible for execution.