Sustainable Competitive Advantages Strategy Through Own Product Development at PT. SKO

Abstract

Companies should have a competitive advantage in order to compete with other. Business competition in mechanical-electrical construction is going to red ocean area. Drive the company's management to think hard to find the right way in order to survive and at the same time succeed in achieving the company's goal (profit, market share, growth, and others). An important key to win the competition lies in the ability of companies to create competitive advantage. Competitive advantage can be achieved if the company is able to provide more value to customers. Competitive advantage can be derived from various elements of the company such as product differentiation, innovation and marketing. The study aims to examine how the influence of its own lighting product development towards excellence can be created construction services company that provides competitive advantage and may increase the company's revenue. From the research results will be obtained construction services business structure mapping of public street lighting and ideal strategic competitive advantage in its own product development for a construction services company.