The Feasibility Study of Kurnia Herbs Business Development

Abstract

Herbal medicine as a cultural heritage of Indonesia has been embedded in the community and handed down from generation to generation. It makes the author wants to continue to develop the business of herbal medicine. This time the author has had several outlets herbs, but the author wishes to continue doing business development of herbal medicine. This study aims to determine how to increase the turnover of Kurnia Cafe herbs that reached three hundred million rupiah, from the aspect of the business environment, aspects of industrial structure, aspects of corporate strategy, market and marketing aspects, technical aspects, aspects of human resources, and financial aspect. The research approach used in the feasibility study is applied research; use this type of evaluation research and development with the hope to contribute ideas, feedback, and material evaluation to determine whether or not the business/enterprise to be developed. The results showed that the business viable in terms of the environmental aspects of the business because the company is able to overcome the obstacles associated with the five strengths that exist in the business. Judging from the market and marketing aspects of the business viable because of the growth of herbal medicine industry is quite high, namely 9.67%. This value is higher than the industry growth of 6.1%. The Company has also been able to determine the right strategy for the development of the company's business so that it will facilitate the company to achieve a predetermined turnover, amounting Rp300.000.000 (three hundred million rupiah) per year. Judging from the aspects of business management feasible because the company has been able to prepare SOP for business and also capable of providing human resource needs. Judging from the technical aspects and the technology is feasible because Kurnia Cafe Herbs have been able to determine the location of business development, namely by choosing the City of Tomorrow (CITO) to open new outlets and also preparing supplies and equipment needed to run a business. For financial aspects, all investment assessment criteria which consist of PP (payback period), NPV (Net Present Value) and PI (Profitability Index) showed a positive response. Based on the results of the feasibility analysis that has been made, it can be seen that the eligibility criteria of the business of financial aspects have been met, both for normal conditions, optimistic, and pessimistic. Based on sales projections have been prepared, with the opening of a branch in Surabaya CITO, the targeted turnover, amounting IDR300,000,000 (three hundred million) per year can be achieved by the company in the first year.