KEBIJAKAN PENGELOLAAN DAN PRAKTIK TANGGUNG JAWAB SOSIAL TERHADAP PENGEMBANGAN DESA WISATA BERKELANJUTAN DI JAWA TIMUR: SEBUAH MODEL MEDIASI

Abstract

The tourism industry is expected to recover after the Covid-19 pandemic. In Indonesia, tourism, which emphasizes community empowerment as an important feature of tourism villages, is expected to be an alternative driving force for tourism to show growth again. However, this certainly raises social and environmental challenges, which in turn draw attention to tourism patterns. Sustainable tourism promises the environmental protection and socio-cultural elements that are the main strengths of most tourist villages in Indonesia. Therefore, this study aims to understand the complex relationship between tourism village management policies and social responsibility that emphasizes sustainable tourism development. This study involved tourism village managers at the managerial level from 138 tourist villages in East Java Province, Indonesia. This study proposes that tourism village management policies and social responsibility have a positive and significant impact on the development of sustainable tourism villages. In addition, social responsibility is also able to play its role in mediating the relationship between tourism village management policies and sustainable tourism village development.