Visitors' Perceptions on the Important Factors of Atrium Design in Shopping Centers: A study of Gandaria City Mall and Ciputra World in Indonesia

Abstract

Atriums as quasi-internal public spaces in shopping centers play an essential role as an identity provider and offer spatial orientation in shopping center architecture. This study aims to examine the significant factors of atrium design, which can provide a sense of place for shopping center visitors. The research was conducted with the sequential exploratory method, which involved a qualitative study, followed by a quantitative study. The objects of this research were two shopping centers located in the two largest cities in Indonesia, namely, Gandaria City Mall in Jakarta and Ciputra World in Surabaya. A total of 43 informants were a part of the qualitative data collection, and 350 respondents served as survey participants. The survey research shows that the design factors considered by visitors at the Gandaria City Mall are atrium legibility, atrium decoration, event decoration, social image and interaction, and event ambience, whereas the visitors at Ciputra World considered atrium legibility, social image and interaction, atrium ambience, and atrium decoration.