Retail Centres That Create Livable Atmosphere for Creative Culture Cases of Two Retail Centres in Surabaya

Abstract

Following the development of time, social mobility is rapidly increasing, sustained by the roles of current transportation, communication and information technologies to connect people. This has created an opportunity for the mushrooming of shopping centers as nodes in the urban scale that not only bring a new concept in catering for a smart lifestyle and serving a one stop shopping point, but also provide an experience that can accommodate such lifestyle. The aim of this research is examining retail centers regarding their creative function to connect people and activities in culture context, not only as a consuming space, but also as civic space, and liminal space. Lately, their development has undergone a chronological transformation in format, architecture and interior to achieve the livable atmospheric condition which can create a pleasant feeling for people to interact as individual or community at the retail centre creatively. The method used for this research was a mix method between qualitative method, case study was used here, and the aid of descriptive statistic to reinforce the result of the research. Two retail centers in Surabaya were chosen, each representing a different era. These malls, Tunjungan Plaza 1, and Ciputra World have strong visual and spatial characters. The analysis units used were exterior features and building configuration, interior features and decorative elements and the support facilities. Those parameters are examined to analyse the content (content analysis) and correlated with sixty respondents fo each retail centre to explore about visitor perception about the atmosphere condition that enable the creative culture process. The perceptual model of retail centre design elements that create livable atmosphere for creative culture was the output of this research.