The Role of Authenticity, Local Culture, Tourism Perceived Value, and Memorable Tourism Experience for Heritage Tourism Revisit Intention

Abstract

Tourism heritage refers to the travel and visitation of destinations that possess historical, cultural, and natural significance. Heritage tourism significantly promotes the understanding, appreciation, and preservation of the world's diverse heritage. It is a critical element of sustainable tourism development that generates economic, social, and cultural benefits for both tourists and local communities. This research aims to see the influence of Heritage tourism authenticity, local culture, the value of tourism perceptions, and and memorable tourist experiences on the intention to return. This research is a quantitative study using a purposive random sampling method with a total of 200 respondents. The data obtained was then analyzed using SmartPLS. The study's results explain that the entire hypothesis in this study is accepted and has a significant positive effect.