| dc.contributor.author | Gunawan, Kelvin | |
| dc.date.accessioned | 2024-07-16T07:32:35Z | |
| dc.date.available | 2024-07-16T07:32:35Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7416 | |
| dc.description | This study is about Kepompong Textile company engaged in the garment. The purpose of this study was to determine the effect of variables – the independent variable on the dependent variable. Product quality, service quality, and price is the independent variable in this study, and customer satisfaction as the dependent variable. This study uses multiple linea regression analysis. The population in this study is B2B or 287 companies consumer of Kepompong Textile. Slovin formula used to determine the sample in this study and found 69 respondents. Slovin formula used to calculate the number of samples and was determined 100 respondents. Sampling method in this study is simple random sampling. These result indicaate that sumltaneous and partial product quality, service quality, and price influence on consumer satisfaction of Kepompong Textile | en_US |
| dc.description.abstract | Penelitian ini akan menteliti perusahaan Kepompong Textile yang bergerak dibidang garment. Tujuan penelitian ini adalah untuk mengetahui pengaruh variabel – variabel bebas pada variabel terikat. Passion dan Persistentadalah variabel bebas pada penelitian ini, dan kesuksesan bisnis sebagai variabel terikatnya. Penelitian ini menggunakan data kualitatif dan kuantitatif. Penelitian ini merupakan penelitian empiris Metode pengambilan sampel dalam penelitian ini adalah observasi dan pengalaman Hasil penelitian ini menunjukkan bahwa secara simultan dan parsial Persistent dan Passion, berpengaruh terhadap kepuasan kesuksesan Kepompong Textile | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Passion | en_US |
| dc.subject | Persistent | en_US |
| dc.subject | Kesuksesan Kepompong Textile | en_US |
| dc.subject | Garment | en_US |
| dc.subject | Product Quality | en_US |
| dc.subject | Customer Satisfaction | en_US |
| dc.subject | Price | en_US |
| dc.subject | Consumer’s Buying Decision | en_US |
| dc.title | ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN KEPOMPONG TEXTILE | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10108002 | |
| dc.identifier.dosenpembimbing | Tina Melinda | |
