| dc.contributor.author | Sukma, Edo Septyan Tedja | |
| dc.date.accessioned | 2024-07-22T03:56:43Z | |
| dc.date.available | 2024-07-22T03:56:43Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7460 | |
| dc.description | The design is intended to strengthen Branding Signal of Verne Leatherworks, as well as improve the quality of brand in East Java and Indonesia. And the designworks that produces such a point of purchase and booklet from bellow the line media could be interactive to the target audience or target market, will provide a brand experience inherent in their minds, then. Through this design is also expected to increase the value of sales of Verne Leatherworks. | en_US |
| dc.description.abstract | Perancangan ini ditujukan untuk memperkuat Branding Signal Verne Leatherworks, serta meningkatkan kualitas brand Verne Leatherworks di Jawa Timur dan Indonesia. Dari hasil rancangan yang menghasilkan media lini bawah yang berinteraksi dengan target audience maupun target market, akan memberikan brand experience yang melekat pada benak mereka. Melalui perancangan ini juga diharapkan dampaknya pada nilai penjualan dari produk Verne Leatherworks akan meningkat. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Media | en_US |
| dc.subject | Lini Bawah | en_US |
| dc.subject | BTL | en_US |
| dc.subject | Pemasaran | en_US |
| dc.subject | Below The Line | en_US |
| dc.subject | Promosi | en_US |
| dc.subject | Fashion | en_US |
| dc.subject | Verne Leatherworks | en_US |
| dc.title | PERANCANGAN MEDIA LINI BAWAH UNTUK PRODUK FASHION VERNE LEATHERWORKS | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20308029 | |
| dc.identifier.dosenpembimbing | Arief Agung Suwasono | |
| dc.identifier.dosenpembimbing | Andreas Bastedo | |
